B2B Web App

PROJECT Market Leadership From Segment Expertise Web App. OBJECTIVE The aim is to create a visually appealing, user-friendly, and fully-branded web application specifically tailored for the sales force at TAC. This interactive app will serve as an indispensable tool, empowering the sales team with essential resources and valuable insights to enhance their expertise across various segments. The user interface will be thoughtfully designed, incorporating TAC's branding elements, such as the company logo, color palette, and typography, to create a cohesive and professional look. The design will maintain a clean and intuitive layout, ensuring ease of navigation and a seamless user experience. The web app will offer a comprehensive range of features to support the sales force. It will provide a centralized hub where users can access a wealth of resources, including product information, sales collateral, pricing details, and marketing materials. These resources will be categorized and organized in a logical manner, enabling sales representatives to quickly locate and utilize the information they need. To further enhance the app's functionality, interactive elements will be incorporated to facilitate engagement and knowledge acquisition. This could include interactive product demos, virtual tours, and multimedia presentations that effectively communicate the unique selling points and benefits of TAC's offerings. By offering an interactive experience, the app will effectively capture the attention of users and enable them to explore and comprehend the intricacies of different market segments. To foster collaboration and knowledge sharing, the web app will feature social elements, such as discussion forums and chat functionalities, allowing sales representatives to connect with colleagues, share insights, and seek advice. These interactive features will create a sense of community within the sales force, encouraging collaboration and fostering a culture of continuous learning and improvement. Furthermore, the app will be designed to be responsive and compatible with various devices, including desktops, laptops, tablets, and smartphones. This will ensure that sales representatives can access the app anytime, anywhere, whether they are in the office, on the go, or meeting with clients. PERSONA(S) Sales people. INDUSTRY Technology PROCESS Assessment + Exploration + Design + Production + Deployment. DELIVERABLES Wires, High-Fidelities, BuildKit (specs). TEAM UX + UI + Research + Front-end Developer + Information Architect + PM ROLE Design leadership and execution.