Tablet App

PROJECT ColdStone Native Tablet App iOS (B2C). OBJECTIVE Create a fun and fully-branded iOS tablet app for ColdStone that revolutionizes the way customers interact with the brand and offers them unparalleled convenience when ordering and purchasing their favorite cakes online. Our design approach focuses on creating an intuitive user experience that reflects ColdStone's brand identity and captures the essence of their premium desserts. The app will provide a seamless and engaging interface, allowing customers to easily navigate through the various cake options, customize their orders, and complete their purchases effortlessly. The visual design of the app will incorporate ColdStone's signature colors, typography, and imagery to ensure a consistent and cohesive brand experience. High-resolution product images will showcase the mouth-watering cakes, enticing users and stimulating their appetite. Attention will be given to creating a visually appealing and aesthetically pleasing interface, elevating the overall user experience. To enhance convenience, the app will offer a range of features designed to simplify the ordering process. Customers will have the ability to browse through an extensive menu of cake options, filter and sort them based on their preferences, and view detailed descriptions and ingredients. The app will also provide an intuitive customization interface, allowing users to personalize their cakes with various flavors, toppings, and decorations. Users will be able to preview their customized cakes in real-time, ensuring they get exactly what they desire. Furthermore, we will integrate a secure and user-friendly payment system that supports multiple payment options, including credit/debit cards, digital wallets, and ColdStone gift cards. This will ensure a smooth and hassle-free checkout process for customers, minimizing any potential barriers to completing their purchases. To enhance customer engagement and loyalty, the app will include a personalized account section where users can save their favorite cake combinations, track their order history, and receive exclusive promotions and discounts. Push notifications will be utilized to keep users informed about new cake flavors, limited-time offers, and special events, further enticing them to explore and engage with the app regularly PERSONA(S) Customers INDUSTRY Food PROCESS Assessment + Exploration + Design + Production + Deployment. DELIVERABLES Wires, High-Fidelities, BuildKit (specs). TEAM UX + UI + Research + Front-end Developer + Information Architect + PM ROLE Design leadership and execution.